How to Market a Boring Business

How to Market a Boring Business

Some businesses are downright exciting. For example, it's not hard to advertise a new roller coaster at a theme park or an exciting movie that is about to be released. Unfortunately, not all marketing gigs are this easy. There are times when folks are stuck trying to advertise a boring business. If this is your latest assignment, don't worry! Here are some ways you can give that boring business some needed attention.

Traditional vs. Digital; Which is the Best?

Traditional vs. Digital; Which is the Best?

The world is becoming more technological. There is still a debate on which is better between traditional or digital. Traditional methods include broadcast media such as television and print media. Each of the two paradigms has its advantages and contexts where it outshines the other. Traditional techniques have been tried and tested over many years. This means that they have been tuned to the point where they offer the most value.