How to Market a Boring Business

How to Market a Boring Business

Some businesses are downright exciting. For example, it's not hard to advertise a new roller coaster at a theme park or an exciting movie that is about to be released. Unfortunately, not all marketing gigs are this easy. There are times when folks are stuck trying to advertise a boring business. If this is your latest assignment, don't worry! Here are some ways you can give that boring business some needed attention.

Traditional Marketing Strategies to Replace with Digital Marketing

Traditional Marketing Strategies to Replace with Digital Marketing

When it comes to traditional marketing vs. digital marketing, there are several schools of thought. Some folks believe in the old-school approach, which says that marketing and advertising techniques like cold calling, direct mail marketing collateral, television and radio advertising, or print advertising will never go out of style. They may point to statistics that say direct mail flyers are still relevant, or that discuss the number of television viewers who still respond to ads in that medium.

Traditional vs. Digital; Which is the Best?

Traditional vs. Digital; Which is the Best?

The world is becoming more technological. There is still a debate on which is better between traditional or digital. Traditional methods include broadcast media such as television and print media. Each of the two paradigms has its advantages and contexts where it outshines the other. Traditional techniques have been tried and tested over many years. This means that they have been tuned to the point where they offer the most value.

What are the Top Marketing Methods for Dentists?

What are the Top Marketing Methods for Dentists?

In today's technological climate, having a strong online presence is important to the success of a business. This is also true in the dental market, as having a strong brand and reputation is just as important as delivering quality service. Marketing tools help you present information in an easy way, which satisfies your customer's desire to learn more about your services while driving more traffic to your site. Here are some top marketing methods that dentists can use to help their brand.