Why Security Systems are Worth the Investment

Why Security Systems are Worth the Investment

The number of break-ins and burglaries are on the rise across the country, which means it is important that every business considers taking steps to improve their building security in order to lower their risks of becoming a victim. Installing high-quality window and door locks is obviously important, but nothing can do more to make a business safer than having a professional security system installed. Reducing Employee TheftEmployee theft continues to be one of the biggest sources of loss for many companies, and this makes installing a security system an attractive option.

How to Market a Boring Business

How to Market a Boring Business

Some businesses are downright exciting. For example, it's not hard to advertise a new roller coaster at a theme park or an exciting movie that is about to be released. Unfortunately, not all marketing gigs are this easy. There are times when folks are stuck trying to advertise a boring business. If this is your latest assignment, don't worry! Here are some ways you can give that boring business some needed attention.

The Importance of a Business Brand in Your Marketing Strategy

The Importance of a Business Brand in Your Marketing Strategy

Your brand stands for the promises that you make to your customers and the values that your business clings on. You can have a great business plan and model, and yet you fail to achieve your goals if you do not have the appropriate branding strategy in place. Your brand should be a reflection of your businesses’ philosophy, and it should be a statement that your target audience can buy. That is why a Brand Marketing Strategy is paramount to a business plan, and it goes hand in hand with the marketing strategy.

Traditional Marketing Strategies to Replace with Digital Marketing

Traditional Marketing Strategies to Replace with Digital Marketing

When it comes to traditional marketing vs. digital marketing, there are several schools of thought. Some folks believe in the old-school approach, which says that marketing and advertising techniques like cold calling, direct mail marketing collateral, television and radio advertising, or print advertising will never go out of style. They may point to statistics that say direct mail flyers are still relevant, or that discuss the number of television viewers who still respond to ads in that medium.

Traditional vs. Digital; Which is the Best?

Traditional vs. Digital; Which is the Best?

The world is becoming more technological. There is still a debate on which is better between traditional or digital. Traditional methods include broadcast media such as television and print media. Each of the two paradigms has its advantages and contexts where it outshines the other. Traditional techniques have been tried and tested over many years. This means that they have been tuned to the point where they offer the most value.

What are the Top Marketing Methods for Dentists?

What are the Top Marketing Methods for Dentists?

In today's technological climate, having a strong online presence is important to the success of a business. This is also true in the dental market, as having a strong brand and reputation is just as important as delivering quality service. Marketing tools help you present information in an easy way, which satisfies your customer's desire to learn more about your services while driving more traffic to your site. Here are some top marketing methods that dentists can use to help their brand.

Who are the Best Marketing Influencers to Follow?

Who are the Best Marketing Influencers to Follow?

Marketing influencers naturally create engaging, high-quality content on their personal behalf. Social media marketers, content marketers, SEO marketers, and other internet and digital marketers are excellent people for you to follow to stay up to date on the latest marketing concepts, trends, and ideas. Here are four of the best marketing influencers you must follow: Gary Vaynerchuk (@garyvee)Best known as GaryVee, Gary Vaynerchuk is a serial entrepreneur and CEO of one of the largest digital media agencies in the world.